Cause marketing is a unique method to merge a company’s social responsibility ethic with corporate and brand marketing. It is marketing that ties a company and its products to an issue or cause with the goal to improve sales and corporate image while providing benefits to a worthwhile charity.

Surveys show that as many as 84 percent of consumers say they have a more positive image of a company if it is doing something to make the world a better place. And 71 percent say that cause-related marketing is a good way to solve social problems. A whopping 66 percent said that when price and quality are equal, they would switch brands if associated with a good cause.

Corporations have identified cause marketing as having tremendous potential and are now incorporating this strategy as an ongoing marketing effort. MyPrint is poised in developing and executing concepts and placement for sponsor programs.

Working in collaboration with card/owner users of The Opportunity Card™, their communities and other entities to provide a range of human and economic development services and activities, will improve the characteristics of welfare and poverty. From this precept, MyPrint will structure for sponsoring corporations, a program designed to create positive image and name brand awareness.