Large companies that wish to keep and grow market share know the value of loyal customers. These companies spend billions each year in promotions trying to win new customers with the most effective method being loyalty / award campaigns.      

The Opportunity Card™ provides a very cost effective method for any company to create and track a customer program. Simply put, each purchase accumulates points redeemable for free merchandise. This information is stored on the Smart Card. The company gets a loyal customer, builds brand name awareness and most of all, gain new customers and valuable data. MyPrint will interface its Biometrics Identification Method with this innovative marketing technique for companies seeking loyalty and communicate how technology is changing the way companies build relationships with their customers.